Announcing Specialist Social Media Courses designed specifically for The Wedding Industry
Wildfire Publishing, publishers of Australia’s leading media brands including Modern Wedding, Luxury Weddings and Sydney Wedding, have designed a series of hands-on, intimate social media workshops for wedding industry professionals. Modern Wedding’s facebook page currently has the most engagement out of ALL wedding facebook pages in the world! We have over 274,000 likes with over 171,000 talking about us right now and a weekly reach of over 2 million people! Come and learn the secrets to our success and how your business can dramatically improve your social media interaction.
These small groups are ideal as they enable individual coaching and interaction whilst the group discussions generate ideas and inspiration. In order to get your 2014 off to a fantastic start and begin reaping the rewards of highly engaging social media, come to one or more of the following courses in December. These first courses are in Sydney at introductory rates and prices will rise next year.
Dates: December 5th, 9th and 11th
Venue: Travelodge Manly-Warringah Hotel
4-10 Victor Road, Brookvale NSW
Free parking onsite.
Overview of Courses:
Each day will consist of TWO courses – one in the morning and one in the afternoon. You may choose to do one of these courses or make a day of it and do both.
December 5th
9.30 am – 12.30 pm Facebook – A Must Know for Businesses
For those not yet using Facebook for business or have just dabbled and have not used it extensively. It’s about empowering business owners to feel confident in using Facebook, and be able to grasp the basics of using Facebook for business.
2pm – 5pm Pinterest Introduction- The Super Power for the Wedding Industry
Find out the secret to driving massive traffic to your website and generating more sales with a platform that is easier than Facebook. Pinterest is now the 3rd largest driver of traffic on the internet! Larger than Google Plus, LinkedIn and Youtube combined! At the completion of this course you will have a good grasp on how to set up a Pinterest account for your business, know what sort of images to pin and how it can complement your present marketing.
December 9th
9.30 am – 12.30 pm Blogging – the foundation of Social Media Marketing
How to drive traffic to your website, dramatically improve your Google rankings, leverage your content and attract the right buyers. This workshop will show you the benefits of Blogging, how to effectively promote your business and how to integrate a blog into your current marketing strategy.
2pm – 5pm Facebook- For Better Results
If you have a Facebook Page and want more Likers, more engagement and more sales this course is for you. We will show you how to create truly engaging content and really drive up your interaction.
December 11th
9.30am – 12.30pm Facebook- For Better Results
Repeat of the intermediate facebook course above…If you have a Facebook Page and want more Likers, more engagement and more sales this course is for you. We will show you how to create engaging content and really drive up your interaction.
2pm – 5pm Facebook- Let’s Get Serious -Marketing For The User Who Wants MORE!
For those who want to take their business to the next level faster. If you have been using Facebook for business and are sick of not getting the results you want this is the course for you. This is NOT for the newbie to Facebook but for those who want advanced techniques that will skyrocket their efforts. It is a strongly advised that you have attended the “Facebook For better Results” course prior to undertaking this course as it is VERY advanced.
Cost:
Investment: $395 per course plus GST
A 10% discount will be provided to all WEOA members and Wildfire Publishing advertisers, which is $355.50
All monies must be paid 48 hours prior to attendance via Direct Deposit. No refunds available but transferring is allowed. Bring your laptop or tablet, along with your power cord.
To book phone Julia on 02 9939 7000 or email [email protected]
Hurry to avoid disappointment as numbers are strictly limited to small groups.
Course Details:
Facebook – A Must Know for Businesses
For those not using Facebook for business or have just dabbled. It’s about empowering business owners to feel confident in using Facebook, and be able to grasp the basics of using Facebook for business.
With over one billion people now on Facebook it’s one of the best places to find potential clients.
This course will cover
– How to set up your Facebook Page effectively for business
(You will need to have created a Personal Facebook account prior to the course. See notes below)
– What’s in a name? – Everything! Naming your Page and how to lay claim to it
– THE most important aspect of Facebook you MUST know for business
– How to talk as your business identity in addition to your personal profile
– How to Optimise your Personal Profile to draw people to your “Page”
– How to speak personally yet still professionally.
– How to communicate effectively on Social Media without sounding “Salesy”
– The different admin roles and how to add them
– How to make sure you don’t get banned from Facebook
NOTE: This is a hands on course so you will need to bring your own laptop. Please make sure you bring your login details for the account you used to set up your Facebook Personal Profile so we can set up a TEST Page for training purposes.
– During courses the intention is that the following topics will be covered, but not necessarily in the order given. Due to the variable nature of Adult Education classes, parts of the curriculum may be adapted to suit the needs of the class.
Pinterest Introduction- The Super Power for the Wedding Industry
Find out the secret to driving massive traffic to your website and generating more sales with a platform that is easier than Facebook. Pinterest is now the 3rd largest driver of traffic on the internet!
Pinterest is like a virtual Pin Board. You can display images and videos from your own website and collect images from around the web to display on Boards within your account. It’s a visual expression of your business. 80% of images pinned on Pinterest are shared images (Re-Pins) so it’s phenomenally viral in nature.
– Pinterest is the fastest growing Social Media network ever
– It is now the 3rd largest driver of traffic on the internet. Larger than Google Plus, LinkedIn and Youtube combined!
– Pinterest users not only are 10 % more likely to buy products and services they see on Pinterest than other Social Media sites, they also spend much more and have a high capacity to buy second only to LinkedIn users.
– Pinterest is easy to use, incredibly effective and is less restrictive than other Social Media sites.
This course will help you get started using Pinterest for business. The course will cover:
– How Pinterest drives traffic to your website
– How Pinterest is good for your Google rankings
– Setting up a business account
– Optimising that account for Pinterest and general (SEO) Search Engine Optimisation
– What type of Boards to create
– How to add a Pin Button to your Browser
– Which Pin Button to use to get more followers
– How to find what others are Pinning from your website
– Where to find followers
– How to effectively connect with the right people for your business
– What type of images will work best for your business
– Pinterest and copyright
– How Pinterest can enhance your present marketing
– How can Pinterest complement your present marketing strategy
At the completion of this course you will have a good grasp on how to set up a Pinterest account for your business, know what sort of images to pin and how it can complement your present marketing.
Blogging the foundation of Social Media Marketing
How to drive traffic to your website, leverage your content and attract the right buyers.
Blogging has become more than an online journal that shares information about your business, industry, events, news and interests. It can be the hub of your Social Media Marketing and an extremely powerful marketing tool. Many people choose to establish a blog instead of a standard website as they can create an interactive community and draw people to their blog via other Social Media platforms.
Whether you want to use a blog as an addition to your present website or as the main hub of your business, this workshop will provide invaluable strategies to help promote your business via your blog.
This workshop will show you the benefits of Blogging, how to effectively promote your business and how to integrate a blog into your current marketing strategy. We WILL NOT be creating a Blog in this workshop as there are too many options to choose from and it would be impossible to do so within the limitations of this course. However, this course provides invaluable, essential information in effectively using a blog to promote a business and offers a number of very popular Blog programs for you to consider.
– How a Blog can help drive traffic to your website
– How to integrate your Blog into your Facebook, Twitter, Pinterest, Youtube and other Social Media platforms
– Blogging strategies to promote your business
– How to discover inspiring content
– Find and track other blogs in your industry to keep abreast of trends
– How to be comfortable writing online
– How to keep content fresh to attract and retain followers
– Tips for attracting your ideal clients
– Sharing blog content to promote your blog
– How to monetise your Blog
By the end of the course, you will:
– Discover what style of marketing best suits your business
– Understand how creating value in yourself creates value in your business
Facebook- For Better Results
If you have a Facebook Page and want more Likers, more engagement and more sales this course is for you.
– THE most important aspect of Facebook you MUST know for business or you’re completely wasting your time
– Where to find inspiring and interesting content
– What type of posts work best and what to avoid
– How to use your Cover Image to promote your business without breaking Facebook’s Terms of Service
– Easy automated ways to show your website, blog or Pinterest on your Facebook Page
– Scheduling Posts
– Discovering the best times to post on Facebook
– The best and easiest Facebook Apps to customise your Facebook Page
– Security. How to keep business separate from your private Facebook
By the end of the course, students will
– Be able to grasp the basics of using Facebook for business
– Have a clearer understanding of how to create a Facebook marketing schedule
– Understand how to use Facebook features to promote their business.
This course is very much a hands on presentation with the addition of slides. Participants need not already have a Facebook Page for their business but MUST have a Facebook personal profile account to attend this course.
– During courses the intention is that the following topics will be covered, but not necessarily in the order given. Due to the variable nature of Adult Education classes, parts of the curriculum may be adapted to suit the needs of the class.
Facebook- Let’s Get Serious -Marketing For The User Who Wants MORE!
For those who want to take their business to the next level faster. (This course is not for the newbie unless you have done a previous course with us.)
If you have been using Facebook for business and are sick of not getting the results you want this is the course for you. This is NOT for the newbie to Facebook but for those who want advanced techniques that will skyrocket their efforts. It is a strongly advised that you have attended the “Facebook For Business The Next Step” course prior to undertaking this course as it is VERY advanced. Work smarter not harder.
Facebook Topics will include:
– Promotions on Facebook – get this wrong and you could be deleted without notice
– Facebook Ads -don’t waste your time and money. Use the right Ad for the right purpose
– Insights – what do the numbers really mean and how to profit from them
– The biggest mistakes to avoid
– Strategy secrets
Outcomes
– Have a clearer understanding of Facebook marketing to enhance your revenue
– Be more proficient at Facebook to more effectively market yours or your employer’s business
Participants MUST already have a Facebook Page for their business and having been using it for some time. Notes are provided to all participants and include support resources. This course is an online and slide presentation.
– During courses the intention is that the following topics will be covered, but not necessarily in the order given. Due to the variable nature of Adult Education classes, parts of the curriculum may be adapted to suit the needs of the class.
NOTE: This is a hand’s on course so you will need to bring your laptop. If you are presently using Facebook for your own business or an employees business please make sure you bring your login details so you can access the account.
As we will be adding information to the business Page if you do not wish to alter your existing Page please set up a TEST Page for training purposes prior to the class.
We hope to see you there! For more information please contact Julia on 02 9939 7000 or email [email protected]
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